Category: Company News & BTS

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Flash, Fashion, and Flawless Lenses: The Crizal High-Fashion Cinema Experience at SWITCH

If you’ve ever tried to take a photo while wearing glasses, you know the struggle: the dreaded lens flare. Now, imagine walking a red carpet with twenty photographers firing high-intensity flashes directly at your face. For most eyewear, that’s a recipe for a white-out disaster. But at the EssilorLuxottica SWITCH Summit in Orlando, Studio Z Custom Photo Activations teamed up with Crizal to prove that their new Crizal Natural Look lenses are built for the spotlight (launching April 13th). We didn’t just tell guests the lenses were anti-reflective; we gave them an exclusive first look—in the middle of a full-on paparazzi storm—to show it in real time. Continue reading “Flash, Fashion, and Flawless Lenses: The Crizal High-Fashion Cinema Experience at SWITCH”

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AI Photo Booth for Events: The Oakley & Ray-Ban Case Study

AI photo booth transformation showing a basketball game reflected in orange-tinted Oakley sunglasses, a perfect example of high-energy brand activations.

AI photo booth transformation showing a basketball game reflected in orange-tinted Oakley sunglasses, a perfect example of high-energy brand activations.

We’ve all seen the standard photo booth. You grab a plastic mustache, stand in front of a sequin curtain, and hope the lighting doesn’t do you dirty. But if you’re looking for an ai photo booth for events, you’re already past that. Our recent collaboration at the SWITCH Vision Innovation Summit by EssilorLuxottica in Orlando wasn’t just a party: it was a full-scale digital metamorphosis. By deploying our cutting-edge Generative AI Photo Booth, we didn’t just capture guests; we helped them recreate real Oakley and Ray-Ban ad campaigns and put themselves in the spotlight like they were the face of the launch.

Continue reading “AI Photo Booth for Events: The Oakley & Ray-Ban Case Study”

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Law & Order 25th Anniversary Celebration: Event Recap (Slow Motion Gimbal Video Booth at Cipriani 42nd Street)

Law & Order 25 Setup — wide shot with cinematic lighting and confetti floor
Wide shot of the Law & Order 25 setup—lighting grid, clean footprint, confetti-ready.

Raul Esparza tossing confetti in the Slow Motion Gimbal Video Booth
Raul Esparza tossing confetti—captured in slow motion on our gimbal.

BTS — Happy group confetti moment
Group energy on full display—confetti + smiles always land on social.

When NBC decided to celebrate the Law & Order 25th Anniversary, they needed an activation that matched the show’s legendary status. On January 6th, 2026, Cipriani 42nd Street became the backdrop for an unforgettable night where television history met cutting-edge video technology.

Studio Z Custom Photo Activations brought our Slow Motion Gimbal Video Booth to create red carpet energy without the robot: and the results speak for themselves: 270,000+ likes across NBC’s official social posts in just two days. Continue reading “Law & Order 25th Anniversary Celebration: Event Recap (Slow Motion Gimbal Video Booth at Cipriani 42nd Street)”

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Cetaphil Derm on Tour at 210 Lafayette (NYC): How Our Multi-Camera Array with Artificial Intelligence Created 983 Pieces of Content in 3 Days

When Cetaphil approached us for their Derm on Tour NYC activation, they had one clear goal: create an immersive brand experience that would generate massive amounts of shareable content while educating consumers about their dermatologist-backed skincare line. The challenge? Standing out in a crowded skincare market and getting busy New Yorkers to not just stop by, but actively engage with the brand—while keeping the footprint compact and travel-friendly for a tight NYC venue.

Our solution? A cutting-edge Multi-Camera Array with Artificial Intelligence that transformed a simple photo moment into a cinematic experience—delivered in a compact, travel-friendly rig—worthy of Mariska Hargitay herself: who, as it turns out, loved it so much she stopped by to try it. Continue reading “Cetaphil Derm on Tour at 210 Lafayette (NYC): How Our Multi-Camera Array with Artificial Intelligence Created 983 Pieces of Content in 3 Days”