Wide shot of the Law & Order 25 setup—lighting grid, clean footprint, confetti-ready.

Raul Esparza tossing confetti—captured in slow motion on our gimbal.

Group energy on full display—confetti + smiles always land on social.

When NBC decided to celebrate the Law & Order 25th Anniversary, they needed an activation that matched the show’s legendary status. On January 6th, 2026, Cipriani 42nd Street became the backdrop for an unforgettable night where television history met cutting-edge video technology.

Studio Z Custom Photo Activations brought our Slow Motion Gimbal Video Booth to create red carpet energy without the robot: and the results speak for themselves: 270,000+ likes across NBC’s official social posts in just two days. Continue reading “Law & Order 25th Anniversary Celebration: Event Recap (Slow Motion Gimbal Video Booth at Cipriani 42nd Street)”

When Cetaphil approached us for their Derm on Tour NYC activation, they had one clear goal: create an immersive brand experience that would generate massive amounts of shareable content while educating consumers about their dermatologist-backed skincare line. The challenge? Standing out in a crowded skincare market and getting busy New Yorkers to not just stop by, but actively engage with the brand—while keeping the footprint compact and travel-friendly for a tight NYC venue.

Our solution? A cutting-edge Multi-Camera Array with Artificial Intelligence that transformed a simple photo moment into a cinematic experience—delivered in a compact, travel-friendly rig—worthy of Mariska Hargitay herself: who, as it turns out, loved it so much she stopped by to try it. Continue reading “Cetaphil Derm on Tour at 210 Lafayette (NYC): How Our Multi-Camera Array with Artificial Intelligence Created 983 Pieces of Content in 3 Days”