Studio Z supplied a video-only Scribble Booth for the Dove Fresh Zone at Walmart in Kansas City during the FIFA World Cup activation. Fans wrote messages and matchday rituals on a plexiglass panel while the camera recorded, then moved to a side iPad to share their video.
This first-hand case study covers the setup we delivered and how the brand’s ambassadors operated the month-long installation. For booking and production checklists, see our Signature Cam planning guide.
The brief: make a fan message part of the experience
The Fresh Zone brought Dove’s campaign into a retail fan environment. Our part was to provide an interactive video station where supporters could create a personal message, rather than simply pose with a logo.
The writing happened during the recording. Each clip combined the fan’s expression, movement and message on the panel, creating a branded keepsake from the visit.
The setup Studio Z delivered
- Video capture: A video-only recording flow for the fan interaction.
- Plexiglass writing panel: A clear surface for team messages, rituals and shout-outs.
- Separate sharing station: An iPad on the side of the booth for reviewing and sharing the finished video.
- Drop-off installation: Studio Z delivered and staged the technology, with Unilever’s brand ambassadors guiding guests during the run.
How the guest flow worked
- Ambassadors introduced the activity and invited fans to write a message.
- The camera recorded as the fan wrote on the plexiglass.
- The fan moved to the side iPad to review and share the video.
- The capture station could reset for the next guest while sharing happened separately.
Separating capture from delivery was a practical part of this layout. It gave the ambassadors a defined handoff between creating the video and helping guests receive it.
Producing a month-long retail installation
The Kansas City run continued through July 12. An extended installation calls for a plan that the on-site team can operate consistently: a clear prompt, an agreed reset process, working delivery and a way to escalate technical questions.
For this activation, the brand’s ambassadors operated the drop-off system. That staffing arrangement was specific to this project; Studio Z also offers staffed event production depending on the brief.
See the Scribble Booth in Action 🎥
Watch the signature scribble-on-glass effect come to life as guests write directly on the plexiglass while the video rolls.
*Scribble Booth demo showing neon light writing on glass in action*
This clip shows the live creative energy of the experience, with the guest building the final content moment by moment on camera.
*Scribble Booth demo of a guest creating artwork in real time*
See the complete flow in action, from the first scribble to the finished branded video output guests walk away with.
*Scribble Booth demo showing the full creative process from start to finish*
This is the polished end result: a branded, social-ready video that captures both the guest and the artwork they created in real time.
*Scribble Booth demo of a guest’s final branded video output*
What this case study demonstrates
This event shows a video writing experience integrated into a retail fan activation, with brand ambassadors operating the station and a separate iPad handling sharing. When evaluating a similar activation, measure completed sessions, successful deliveries and campaign results against the event’s own goals.
For your own event, begin with the primary planning guide. If your venue is in New York or Las Vegas, our regional production guide covers access, queueing and exhibit planning.
Contact Studio Z with your event location, dates and creative brief.
FAQ: Everything You Need to Know About Scribble Booth Activations
What exactly is a Scribble Booth?
A Scribble Booth is an interactive video-only experience where guests write messages, rituals, and drawings directly onto a plexiglass screen while being recorded. The final content feels layered, high-energy, and built for social sharing.
Can the Scribble Booth handle high-traffic events like the World Cup?
Absolutely. Our systems are built for speed and repeat use, which is exactly why they work for a month-long retail activation like the Walmart “Fresh Zone” in Kansas City. Guests record, scribble in real time, then move to the side iPad sharing station so the next fan can jump in fast.
Does Studio Z provide brand ambassadors for long-term activations?
For this Unilever activation, we provided the technology as a “drop-off” service run by the brand’s ambassadors. However, we also offer fully staffed options where our professional Studio Z technicians and energetic brand ambassadors manage every aspect of the activation nationwide.
Is the Scribble Booth available for rent in cities other than Kansas City?
Yes! Studio Z provides nationwide service. We frequently activate in NYC, Las Vegas, Los Angeles, Miami, and Philadelphia. Whether your event is a retail pop-up, fan zone, or stadium-sized festival, we can scale the experience to meet your needs.
How do guests receive their photos or videos?
This experience captures video only. After recording, guests share their finished videos from a separate iPad station located on the side of the booth.
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